About the Brain | Why Machine Voiceovers Are Usually Female

Perhaps it has something to do with the fact that women are typically the better folks at relationship rhetoric or emotional expression. We, as a result, feel more comfortable with a female “stranger” in our technology than a male because it is something in which we can feel closer.

Somewhere, a professor of cultural communication is likely writing about this very subject, designing a study in which male and female voices are used as the stimuli in a cross-cultural experiment. Good stuff.

In reality though its always about the brain and what is pleasing.  If science can help sales than so be it.  By understanding all the things they can about the brain, people are able to capitalize easily.   But about the brain, let’s just hope  the artificial voices continue to be soothing, helpful, and (gulp) on our side.

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